Opte Video Guidelines & Storyboards / How To Use Product

 
 

Client

P&G / Opte

Company

Landor & Fitch

Role & Responsibilities

Senior Designer / Art Direction

 
 

The approach

 

  • How we feel is as important as how we look.

 

Our daily rituals are intimate moments that reinforce who we are and invest in who we are becoming.

 
 
 

  • Natural beauty is not skin deep, but part of our diverse and authentic lives.

 

  • However your day unfolds, OPTE helps build your potential.

 
 

The PLAN

 

  • Moments of self-care highlight the similarities and distinctness of each and every one of us. 

 

  • The promise of results come from a commitment to integrate OPTE into our daily routine.

 
 
 

  • As we instruct users how to engage with OPTE, we focus on intimate moments from different perspectives. 

 
 
 

Color & Lighting

Focus on Skin

Hero Technology

Beautify The Product

Humanify Use

 
 

Skin / Human Story

Present relatable and intimate narrative through warm and personal moments.

Results Story

Uplifting and inspiring scenes of beautiful skin, encouraging routine use and habit formation to see long term effects.

Serum Story

Highlight the powerful effects of Opte serum.

Tech Story

Elevate the state of the art technology that makes our product a must-have. Celebrating the beauty of our product form.

How to Story

Accessible and easy to understand instructions. An invitation to incorporate Opte into a daily beauty regime.

 
 

Storytelling techniques

 

Title Cards Lighting Micro Shots Split Screen 3D Animation Illustration Typography

 

Video Narrative

 

ART DIRECTION

 

STORYBOARD

 

Scene 01

Diverse women’s flawless skin, close up.

  • Close up shots of women’s skin

  • Evoke a sense of warmth

  • Youthful beauty with an aspirational opening shot.

 

Scene 02

Her personal journey to flawless skin.

  • Women of different skin tones in their environments.

  • A close-up shot of a woman with flawless skin looks at the camera and the story of how they started to use Opte begins.

 

Scene 03

Prep skin. Wash, moisturize, and dry.

  • ASMR sound + closeups of movements (ie washing face etc.)

  • •Cut sunlight in room for drying 

 

Scene 04

Opte device: Quick setup (charged).

  • Charge & Setup Opte–link to ALT video

  • Quick sharp cuts of assembly  -Sounds link with visuals

 

Scene 05

Analyze skin. What are my goals

  • Colored sunlight across image

  • Cuts to different faces 

  • ASMR of touch sounds 

  • Over the shoulder angles

 

Scene 06

Roll devise over-focus area. Show how to do it.

  • Instructions on how to use

  • Illustration/animation overlay to support message

  • Front view / cut to different faces

 

Scene 07

Serum story

  • Split screen of microscopic view of serum (3d visual) and front view slow zoom

 

Scene 08

Blending between focus areas

  • Zoomed in view  -showing close-up of the device. 

  • “Remember clicks are good” clicks with visual overlay ASMR

 

Scene 09

Coverage, instant benefit

  • Start seeing the benefits from day 1 but know that this takes time to really enhance your life.

  • Woman look in the mirror and smile.

  • Cut to different faces/lifestyles 

 

Scene 10

Long term results and prevention

  • Show results over time

  • Split screen of weeks –cut between women

 

Scene 11

Daily routine

  • Show different frames of lifestyles / with other bottles etc. 

  • Cut to different women’s bathrooms/vanity areas

  • Focusing on counter/ introduce hands or shadows –women are leaving lights to turn off.

 

Scene 12

See yourself in a better light

  • Blurred shot of women coming together street scene