Company

Sparks

Event

Google Next 2018 / 2019 / 2020

The concept behind the initial Google Next show I was involved in was inspired by the idea of a world’s fair, where the focus was on showcasing the diverse capabilities of Google through simple shapes and primary colors. The goal was to create a grand and extravagant experience while maintaining a minimalist approach. By utilizing Google's assets, we incorporated clean and straightforward shapes, along with bold primary colors, to create a visually striking and cohesive aesthetic. This concept aimed to highlight Google's innovative technologies and solutions in a visually captivating and accessible manner, allowing attendees to explore and engage with the brand's offerings in an immersive and memorable way.  

I played a substantial role in conceptualizing the visual identity for Google Next 2018, and subsequently, I continued to develop concepts for the following years' Google Next shows. The visuals I created were well-received by Google's clients, and the form languages, patterns, and color combinations that I conceptualized for the program were successfully carried through to the development and build stages. It was gratifying to witness the positive response to my work and to see the visual identity I helped shape being embraced and implemented effectively. The experience gained from working on the Google Next shows allowed me to contribute to the overall success and brand consistency of these events.

☁️ Lemonade Stand Concepts - Google Next 2018 (Enclosed small meeting areas)

☁️ Fixture Studies - Google Next 2020

☁️ Wayfinding Signage - Google Next 2018

☁️ Rental Studies with Custom Additions - Google Next 2018 - After Party

☁️ Google Next 2019 Conceptual Studies for Entrance

☁️ Google Next 2018 Conceptual Studies

☁️ Google Next 2018 - NCAA Concept

☁️ Google Next 2020 Conceptual Studies

☁️ Photos from Google Next 2018 and 2019