AMAZON UNBOXED 2024

 
 

Client

AMAZON

Company

PINCH CREATIVE

Role

SR. SPATIAL DESIGNER

 
 
 

Amazon unBoxed is an annual advertising conference organized by Amazon Ads, designed to help advertisers learn how to effectively connect with shoppers using Amazon Ads. This event is tailored for businesses of all sizes, showcasing how Amazon Ads can drive growth. Attendees can expect keynotes, breakout sessions, in-depth product explorations, insights from advertising leaders, and hands-on demonstrations.

 
 
 
 
 
 

MOOD BOARD

Color Palette

 
 

SPATIAL STRATEGIES

 

Interlocking shapes. Thin, stacked, folded, interlocking, good way to define perimeter.

Thin structures infilled with rope, fabric, transparency.

Structures defined by repetitive slats.

Layered hard panels,.

 

Playful volumes with integrated graphic treatment.

Music festival art installation: fun, wildcard elements that are visually arresting

Stretched fabric panels creating large surfaces.

Inflatables, playful forms

 
 

Amazon Influencers

TWITCH

GROCERY | AMAZON FRESH + WHOLE FOODS

AMAZON LIVE

 
 

🔵 PRODUCT EXPERIENCES 🔺

Created the initial conceptual look and feel for Amazon Product Experiences, focusing on the outer shell of the user interfaces and minimal touch interactions for guests. Drawing inspiration from vibrant carnival booths and artistic festival installations, I aimed to evoke the lively atmosphere of a carnival midway, where lights, sounds, and graphics compete for attention.

 
 
 
 
 
 
 
 
 
 
 
 

🌵 Austin Texas 🎵

UnBoxed pulls into Austin, combining the joyful discovery of a festival with the music, food and culture of Austin. Our keynote takes place on the main stage, perhaps mixing musical guests with Ads execs. The Connections Hub becomes the festival village building off reduced interpretations of Austin architecture with colorful signage and branding bringing the space to life. Smaller graphic hits and the architectural expression of the flagship location in Austin tie playfully into the character of the region, while the larger graphic identity is more broadly linked to the color, texture and topography of vintage festivals and performance halls.